During the holiday season, businesses have the opportunity to make or break their end of year sales. Typically, this is the time customers are buying more that any other time of the year. It is crucial that company’s nail their holiday promotions to get the most out of eager yuletide shoppers worldwide. Expanding marketing efforts internationally can nearly tripe the amount of sales generated during this season. It is important to keep in mind that countries will react differently to the same marketing campaign. In addition, learning which holidays are celebrated in each location and what their dates are. This will be key as well in knowing when to launch holiday advertising.
Shoppers are always enticed by a sweet deal. Offering things that are low cost to the company best. Things such as flat-rate, express, or even free shipping are a great way to draw shoppers to a website. While offering a shipping in general is great, it is often even more profitable to give shoppers an incentive to spend a certain dollar amount, say $50, before they can get the shipping deal. International shipping fees tend to skyrocket so this is a nice way to make shoppers happy and more likely to spend.
Next comes the actual message you are sending globally to customers. A clear message is necessary to make a lasting impression amongst the many other holiday advertisements. It also needs to align with your current brand. A company does not want to change the message they’ve been sending all year so consistency to this point is key. It is also important to include any sales or deals. Customers need to know the facts and that includes the deadlines to receive their gifts before the big day as those will differ depending on the country.
Reaching the market through the television or physical advertisements are only one aspect of a successful campaign. Reaching customers by email is key. This is a low cost way to keep buyers up to date with what the company has to offer. Keeping these email informative on the products while also having some entertaining material will be the difference between a quick glance and someone taking the time to read the email. A company will not only survive the holiday season but come out on top with unique and globally entertaining advertising.