The Ukraine’s e-commerce industry has grown by 25 percent in the last year. The rapid growth is due to the added convenience of ordering online. As we’ve seen in the United States, ordering online is an easy way to get exactly what you want delivered directly to your door. There is no need to leave the house, this added ease of shopping also contributes to higher sales as the products presented for consumer purchase are endless.
Online shopping makes customers feel good for other reasons aside from the added convenience. The internet makes it simple to compare prices of the same item sold at a variety of stores. This way, the consumer can get the best deal on what they want. There is no need to worry or any added hassle to purchasing from different locations as you can do it all from home. It also allows stores to reach consumers from all around the world without having to travel there.
Particularly for the Ukraine, this spike in e-commerce is seen due to the rising prices of land. It is becoming too expensive for shop owners to have physical locations so they are resorting to moving their stores online. There was also a worry to buy land due to its instability so only larger retailers were having physical estates. Although, existing retail stores are staying where they are due to the value of the land and location. So, the physical store sales are still higher than those online.
Among all of the subcategories within e-commerce, technology and electronics sales seemed to grow the most. Along with these items were airline tickets and the fashion sector, both taking up large sections of e-commerce sales.
While e-commerce is a booming business in the Ukraine, there are still kinks that need to be worked out. The biggest seems to lie within the payment systems customers are going through when purchasing online. There is low confidence in wanting to share their information or that they will have protection and reassurance so many are still skeptical to making the purchase.