Fandicosta, a Spanish seafood processor is now attempting to branch out internationally. The company is currently one of the largest seafood companies in the country. They intend on expanding to other European supermarkets to start with including: Portugal, Italy, and France. Their seafood comes in a variety of packaging, hoping that potential grocers will have room for some if not all of Fandicosta products, if not all. They sell their food in bags, boxes, skin-pack, second-skin, and vacuum-packed. Future locations Fandicosta is looking to branch out to include: Germany, UK, France and the Netherlands.
An interesting market scheme that Fandicosta uses is pricing their items at round numbered prices. Instead of saying $3.25 they would price their food at $3.00. The company feels that customers are very conscious of every last cent they use and having a round number allows them to feel like they are having to pay any small bit extra. This change in pricing came about in leu of the economic downturn.
New pricing theories are showing that with the turn around of the economy and with new ways to make paying for things easier and more comparable by using resources on the internet gives consumers more control to pay what they want. This is also seen with giving tips and the slogan to “round it up.” Using round numbers is becoming much more popular and therefor customers are beginning to gravitate to clean easy numbers without the added cents.
Fandicosta is already inventing new ways to expand their product lines. They have opened a new factory specifically for making pre-cooked seafood meals. The company is continuing to grow and be successful with a 14% increase in revenue since last year.